
Vision, Purpose, Values
Vision
To empower you to succeed in life and business.
Purpose
We help simplify life’s financial needs, so you can achieve what matters most. We are the trusted choice; we put people before profits and care about the wellness of our members, employees and communities.
Values
MemberFirst - We are about people; we listen to understand each person’s story.
Integrity – We can be trusted to do the right thing.
Accountability - We take ownership of our actions and responsibilities.
Leadership - We encourage continuous learning and simplifying what we do.
Cooperation - We live the co-operative principles; we genuinely care about you and our communities.